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Getting started Studies show that people remember just 20 percent of what they hear, slightly more (30 percent) of what they see, but a remarkable 70 percent of what is communicated through combined audio and visual medium. Clearly, video is a owerful communications tool. For individuals and organizations undertaking to create branded video content to deliver their message to stakeholders, the task may seem daunting and so far outside of their area of expertise that project management. First, let’s talk about money. As with most things, you get what you pay for. Especially with video production, if you make a decision to hire a production company solely by picking the lowest quoted bid, you will probably end up with a video that is much less than what you expected. |
Preliminary questions Television is a huge part of our lives. We are accustomed to top quality production values, scripting and performances. Today’s audiences are sophisticated and expect broadcast quality video productions. If your video is anything less, your message and image will suffer in the eyes of your beholders. |
What you should be asking potential producers … |
What can I do to keep my costs down? A good producer will help you keep the project within your budget. Communicating your project goals, concerns and questions, discussing creative ways to keep your costs under control in pre-production meetings, can save hundreds or even thousands of dollars, and ensure that your project is completed on time and within budget.
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What should I look for in choosing a producer? |
How can I keep control of additional costs? What will you need from me, as a representative of my company? |
Questions your producer should be asking you … Who is your target audience? |